About the Photoshoot for Finsen at Pósthús Mathöll – Photography by Andri Jónasson

At the vibrant Pósthús Mathöll in Reykjavík, I was tasked with capturing the unique culinary experience that defines Finsen, one of the standout eateries in this popular food hall. As a professional photographer with an artistic background, my approach focused on highlighting the beauty of each dish, the thoughtful details of the set-ups, and the lively atmosphere that makes up each plate.

Focusing on Design

Pósthús Mathöll is known for its welcoming and modern design, and Finsen’s space plays a crucial role in the overall dining experience.

Telling the Story of Finsen Through Photography

With Finsen’s diverse menu and expertly crafted dishes, I aimed to create imagery that showcases the restaurant's culinary artistry and creativity. My goal was not only to make the food look appealing but also to reflect the experience of dining at Finsen. The vibrant, fresh ingredients were captured in a way that invites viewers to experience the taste and texture through each photograph.