About the Photoshoot for iKamper and Land Rover Iceland – Photography by Andri Jónasson
The collaboration between iKamper and Land Rover Iceland was an exhilarating project that allowed me to combine my love for Iceland’s vast landscapes with my expertise in blending products seamlessly into their natural environment. This shoot was all about capturing the rugged beauty of the country—specifically, the iconic black beaches and the rare, yet serene forests that dot the island.
Blending Colors with the Environment
One of my favorite challenges as a photographer is finding harmony between the product and its surroundings. When I was handed a green Land Rover, I knew it had to be set against a forest—a rare find in Iceland, where forests are few and far between. This pushed me to search for the perfect location, where the green tones of the vehicle would naturally blend with the rich, earthy tones of the forest, creating a seamless connection between the product and the landscape.
The result was an image that not only showcases the rugged capability of the Land Rover but also speaks to the symbiosis between man-made machines and nature’s beauty. The deep greens of the car complemented the soft, mossy undergrowth of the forest, creating a cohesive and visually striking image that represents both adventure and harmony with the environment.
Encapsulating the Essence of Iceland
Iceland’s landscapes are nothing short of breathtaking, and this photoshoot was designed to showcase that raw, untamed beauty while highlighting the versatility of iKamper's outdoor gear and Land Rover’s off-road capabilities. The shoot centered around Iceland’s famous black beaches, where the dramatic contrast of the dark sands against the crashing waves created the perfect backdrop to capture the spirit of adventure. I aimed to encapsulate the feeling of vastness and isolation, which is synonymous with Iceland’s unique terrain, while also highlighting the freedom that iKamper and Land Rover products offer to those exploring these remote areas.