About the Photoshoot for Kölski – Photography by Andri Jónasson

Kölski, a clothing brand with a strong masculine identity, entrusted me with capturing their bold and retro-inspired aesthetic for a large cinema commercial. The photo shoot focused on conveying the brand’s rugged yet refined personality through a distinctly retro, abstract look. The top image from the shoot ultimately became the hero image for the campaign, setting the visual tone for Kölski's brand narrative.

Creating the Hero Image: A Retro, Abstract Vision

The success of the photoshoot was rooted in the balance between vintage, masculine strength, and abstract, contemporary elements. The hero image encapsulates this vision perfectly, becoming the centerpiece of Kölski's campaign. By focusing on powerful, minimalist compositions and dynamic lighting, I was able to create imagery that speaks to the brand’s rugged elegance and timeless appeal. The top image, now the face of the campaign, conveys both the durability and bold style of Kölski’s apparel.

Cinematic Impact

Designed specifically for a large commercial in cinemas, each shot was crafted to look visually striking on the big screen. The cinematic quality of the images, combined with a retro, film noir influence, helped create an immersive experience that captures the audience's attention. The abstract nature of the photos allowed the clothing to take center stage, while subtle elements of design and lighting added depth and texture to the overall narrative.